Wi-Fi's World Dominance

3:05 PM Hot spots are hot – and getting hotter

Sarah Thomas, Director, Women in Comms

June 8, 2011

1 Min Read
Wi-Fi's World Dominance

3:05 PM -- Consumers love Wi-Fi. They love it more than coffee and even more than beer. Now that the carriers love Wi-Fi too, the technology has secured its future as a go-to for mobile Internet offload. (See Mobile Internet Offload Grabs the Limelight.)

On 3G networks, it's because the experience is superior, and on 4G networks, it'll be because it's cheaper than the wireless network.

Wi-Fi vendor Devicescape Software Inc. put out its annual survey Wednesday, reiterating consumers' love of Wi-Fi, and noted that 73 percent of consumers said they'd switch wireless operators if theirs instituted tiered pricing.

As with TV cord cutting, I think this is an empty threat. Instead, consumers will continue to migrate to Wi-Fi wherever it's available. Long Term Evolution (LTE) may be able to provide the speeds and latency consumers require, but Wi-Fi will keep their costs down. Engineer Steven Crowley aptly Tweeted on Wednesday, "I can see Wi-Fi someday being the primary access interface with wireless operators, with 4G as backup."

The two will be inextricably linked, and I think it'll be interesting to see what wireless operators come up with to track, monetize and manage what today is just data dumping.

— Sarah Reedy, Senior Reporter, Light Reading Mobile

About the Author(s)

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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