Anthem Sports & Entertainment Deals for Mark Cuban's HDNet LLC
TORONTO, DALLAS & LOS ANGELES -- Anthem Sports & Entertainment , a global multiplatform media company, today announced it has acquired a majority interest in HDNet LLC, parent of the widely distributed U.S. television networks AXS TV and HDNet Movies, and will assume operating management of the two popular channels that cater to music, sports, entertainment and lifestyle audiences. The deal also includes AXS TV's extensive library of owned programming, including wrestling, MMA and entertainment content.
The two networks add significantly to Anthem's rapidly growing portfolio of content, which is currently available in 120 countries and includes diverse and popular sports and entertainment programming targeted to passionate communities with a focus on millennial viewers.
Mark Cuban and AEG will continue to participate as equity partners, and AEG Global Partnerships, AEG's advertising and sponsorship sales unit, will continue to support the channels in conjunction with Anthem's sales team.
Joining as an investor is entertainer, producer and businessman Steve Harvey, who will also enter into a strategic agreement for content development and promotion of Anthem's portfolio of channels. Steve Harvey Global will have a seat on the board of directors of Anthem.
Anthem's board of directors will also include Ted Goldthorpe, head of BC Partners Credit, a lead financier on the acquisition; Rick Ehrman, a former senior executive at Univision and NBC Universal; Robert Foster, founder and CEO of Capital Canada; Scott Honour, founding principal of Northern Pacific Group; and Loudon Owen, chairman and CEO of DLT Labs.
AXS TV and HDNet Movies will continue operating from their existing facilities in Denver and Los Angeles, and the combined company will include Anthem's playout and production center in Toronto and production facilities in Nashville and Europe.
With this transaction, Anthem channels are now estimated to reach nearly 150 million global TV homes, including more than 110 million MVPD-served TV households in the U.S. and Canada. In addition, Anthem's proprietary content is distributed to more than 160 million global TV homes through licensing agreements with some of the world's premier networks. Anthem's networks and content also are available on nearly every major streaming service and digital platforms.
AXS TV is a leading music, entertainment and lifestyle channel, including live concerts and sports events, originally founded as HDNET by Mark Cuban in 2001. The channel was rebranded in 2012 after partnering with AEG, leading to additional music content development. The network's current programming lineup features live concerts and events, music-themed information and reality programming, live wrestling and MMA, and off-network runs of popular music-themed programming. The network is distributed to more than 50 million homes.
HDNet Movies, available in approximately 12 million U.S. homes, features theatrically released films and documentaries presented in high definition, including a variety of iconic classics and award winners spanning the 1950s to 2000s.