Adobe Enables Ad Insertion in MPEG-DASH Streams

BARCELONA -- Today at Mobile World Congress, we announced how recent enhancements to Adobe Primetime will enable dynamic ad insertion (DAI) in MPEG-DASH streams using the same workflows and business rules that they’ve used to insert ads into HLS streams. The end result is a high-quality, stitched stream of ads and content that can reach viewers across the wide range of devices and browsers that support MPEG-DASH — including all HTML5-compliant browsers.

For consumers, this means they can access more high-quality content (including HD and 4K) with lower data and bandwidth usage, and media companies can deliver it with lower content delivery network (CDN) costs. Adobe Primetime is the only DAI technology available in both client- and server-side configurations, allowing for maximum reach and deployment flexibility.

We’ve made DAI in MPEG-DASH almost exactly the same as using HLS, with some significant advancements. Here’s a summary of Adobe Primetime’s use of MPEG-DASH and HLS for ad insertion: