LONDON – Consumer appetite for subscription streaming services has transformed the industry over the past decade, but exclusive new data from Omdia has found a notable shift in subscription video on demand (SVOD) ‘stacking’ behavior.

According to Omdia's data, there has been a significant change in the way consumers are subscribing to multiple streaming services. Previously, consumers would often stack multiple subscriptions to gain access to a wider range of content. However, the new data suggests that there has been a shift in this behavior, indicating that consumers are becoming more selective in their choices and opting for a more focused approach to their streaming subscriptions.

The number of SVOD subscriptions per household in the US was approaching 3.5 in April 2023, but Omdia's research has found that number fell more than 10% to under three services by November 2023.

In line with Omdia's forecasts, FAST has remained on track to become a prominent service in the US, with weekly users of these channels representing 46% of total video users. Brazil has also seen a dramatic rise in FAST viewership, with weekly users now accounting for 36% of the video audience, a 4.5-fold increase from 2020.

The UK, another key player in the FAST market, has seen a surge in FAST viewers, now representing 21% of total video users.

Read the full press release here.

Omdia