SAN FRANCISCO and HUIZHOU, China – Via Licensing Alliance ("Via LA"), the collaborative licensing leader, and TCL®, one of the world’s best-selling consumer electronics brands and leading technology companies, today announced that TCL has joined Via LA's ATSC 3.0 patent pool.

As one of the largest television manufacturers in the U.S.1, TCL appreciates the benefits of incorporating this emerging standard into its televisions so consumers will be able to enjoy high-quality 4K / UHD, interactive over-the-air TV broadcasts as countries implement the technology.

The ATSC 3.0 next-generation terrestrial broadcast standard is defined by the Advanced Television Systems Committee, Inc., an international, non-profit organization developing voluntary standards for digital television. ATSC 3.0 improves the television viewing experience with compression efficiency, robust transmission for reception on both fixed and mobile devices, and more accessibility, personalization, and interactivity.

Via LA's ATSC 3.0 patent pool provides product manufacturers a fair, transparent license to 14 licensors' ATSC 3.0 standard essential patent portfolios. These patents cover many core technologies that apply to the key specifications related to ATSC 3.0 innovations. Licenses to this pool are priced at competitive market rates.

Read the full press release here.

TCL