shomi Personalizes OTT Service with ThinkAnalytics

Canadian OTT service shomi is using the ThinkAnalytics search and recommendation engine.

September 1, 2016

2 Min Read

LONDON and LOS ANGELES – ThinkAnalytics, developer of the world's most-deployed multiplatform TV search and recommendations engine, today announced that its recommendations engine has been selected by Canadian SVOD leader shomi, a joint venture between Rogers Communications and Shaw Media. shomi believes the combination of an elegant user interface and personalized recommendations will distance it from rivals in the fast-growing Canadian OTT sector and help meet its ambitious growth targets. shomi offers hand-picked and human-curated content with a team of entertainment experts behind every series or film added to the service. Building off the human touch, shomi will continue to enhance the precision of its recommendations with ThinkAnalytics. The ThinkAnalytics recommendations engine is now live on tablet, mobile, PC/Mac, Xbox 360, Xbox One, and PS4. shomi currently offers a library of some 19,000 television and movie titles and relies on ThinkAnalytics' solution to create a personalized guide to content. The search and recommendations engine allows shomi to offer personalized recommendations by learning about subscribers' behavior and previous viewing preferences. The "you will love," "you may like," and "more where that came from" recommendations incorporate editorial influences, mood-based analysis, and results from multiple use cases, such as binge viewing. The service supports both English and Canadian French. "After reviewing the products available, we knew, based on their leadership in the market, proven track record, and positive customer references, ThinkAnalytics would enable us to take shomi to the next level of consumer experience," said Ann Tebo, Senior Director, Customer Experience & Insights, shomi. "By taking advantage of ThinkAnalytics' tools that continually measure and analyze the underlying data generated by the engine, shomi can enhance the accuracy of its recommendations on an ongoing basis," said Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics. "With the power to understand and anticipate subscribers' needs, shomi has a powerful weapon to meet its ambitious growth targets in the competitive OTT space."

ThinkAnalytics Ltd.

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