Advertising on the big screen is a big deal in the streaming era

With distribution to mobile devices largely solved, 'all the growth has been in connected TV,' David Dworin, VP of product management at Comcast-owned FreeWheel, said on the Light Reading Podcast.

Jeff Baumgartner, Senior Editor

January 11, 2023

With distribution to mobile devices largely solved, 'all the growth has been in connected TV,' David Dworin, VP of product management at Comcast-owned FreeWheel, said on the Light Reading Podcast.

About the Author

Jeff Baumgartner

Jeff Baumgartner

Senior Editor, Light Reading

Jeff Baumgartner is a Senior Editor for Light Reading and is responsible for the day-to-day news coverage and analysis of the cable and video sectors. Follow him on X and LinkedIn.

Baumgartner also served as Site Editor for Light Reading Cable from 2007-2013. In between his two stints at Light Reading, he led tech coverage for Multichannel News and was a regular contributor to Broadcasting + Cable. Baumgartner was named to the 2018 class of the Cable TV Pioneers.

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