European smartphone market declined 3% in Q4 2023, while Apple reclaimed pole position – Canalys

SINGAPORE – Canalys' latest research reveals that smartphone shipments into Europe (excluding Russia) fell 3% year-on-year to 37.8 million units in Q4 2023. Apple returned to the lead position of the ranking table after seven quarters behind Samsung, growing 1% year-on-year to 12.4 million units. Samsung took the second spot, declining 12% to 10.8 million units, offset by stable S-series and mid-range A-series shipments. Notably, Samsung was the largest vendor throughout 2023. Xiaomi defended the third position, despite declining 10% to 6.0 million units, bolstered by positive momentum in Central and Eastern Europe. Motorola and HONOR rounded off the top five, shipping 2.0 million and 1.1 million devices, with extraordinary growth rates of 73% and 116% year-on-year, respectively.

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Canalys