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BlackBerry's Chen Lashes Out at T-Mobile OfferBlackBerry's Chen Lashes Out at T-Mobile Offer

BlackBerry CEO is 'outraged' at T-Mobile offer to tempt BB users onto its network with the promise of an iPhone.

Dan Jones

February 19, 2014

1 Min Read
BlackBerry's Chen Lashes Out at T-Mobile Offer

Uh oh, new BlackBerry CEO John Chen is not happy about a T-Mobile campaign trying to tempt BlackBerry users onto its network with the offer of an iPhone.

T-Mobile US Inc. sent out the offer last week. BlackBerry 's CEO has responded in the form of an irate-sounding blog on the company site. (See BlackBerry Shakes Up Its C-Level.)

Chen writes that Blackberry was "outraged" by the offer and puzzled that T-Mobile didn't speak to them about it before launching the campaign:

  • I want to thank our loyal customers for your commitment to BlackBerry. By expressing your outrage directly to T-Mobile ‎through tweets, calls and comments in the media and on blog posts, you sent a powerful message that T-Mobile could not ignore. Your partnership with our brand is appreciated by all of us at BlackBerry, and draws a sharp contrast with the behavior of our longtime business partner.

T-Mobile's rambunctious CEO also reacted to the user response. On Saturday, he tweeted: "BlackBerry users, I'm hearing you loud and clear." (See Is SoftBank Ready to Reunite With Legere?)

Legere later added that T-Mobile will "continue to support" BlackBerry.

Chen, however, is clearly not happy with the operator. "Finally, to T-Mobile, I would like to remind you that our long-standing partnership was once productive and profitable for both BlackBerry and T-Mobile," he wrote as a end salvo to the blog. "I hope we can find a way forward that allows us to serve our shared customers once again."

— Dan Jones, Mobile Editor, Light Reading

About the Author(s)

Dan Jones

Mobile Editor

Dan is to hats what Will.I.Am is to ridiculous eyewear. Fedora, trilby, tam-o-shanter -- all have graced the Jones pate during his career as the go-to purveyor of mobile essentials.

But hey, Dan is so much more than 4G maps and state-of-the-art headgear. Before joining the Light Reading team in 2002 he was an award-winning cult hit on Broadway (with four 'Toni' awards, two 'Emma' gongs and a 'Brian' to his name) with his one-man show, "Dan Sings the Show Tunes."

His perfectly crafted blogs, falling under the "Jonestown" banner, have been compared to the works of Chekhov. But only by Dan.

He lives in Brooklyn with cats.

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