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AT&T Launches Landline Texting

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2/17/2016
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DALLAS -- Have you ever spent too much time on hold with a company? Have you left them a voicemail without receiving a call back? That can be very frustrating. Wouldn’t it be much faster and easier to send the company a text message and have them reply? Now you can.

AT&T is launching AT&T Landline Texting, a new service that lets businesses and government agencies send and receive text or multimedia messages using their landline or toll-free phone numbers. They can use a web, mobile, or desktop app to text their customers from a business phone line.

AT&T says its the first major U.S. carrier to offer texting-enabled communication to and from a business landline. Businesses often waste time playing phone tag with customers just to get simple information. This service helps companies reduce calls, voicemails, and back-and-forth with clients. They can also manage several text chats at once rather than spending time talking to one person.

For example, a service department at a car dealership might miss several customer requests, due to high call volumes. With this landline texting, customers could simply text their inquiries. The dealership would be able to send quick, prompt, concise responses. The service department could process their customers faster and be more productive.

This technology will allow millions of business landline or toll-free numbers in the U.S. to support text or multimedia messaging. This will transform how businesses communicate with their customers—text or call, one number does it all.

AT&T Inc. (NYSE: T)

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johnlauer
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johnlauer,
User Rank: Lightning
2/19/2016 | 6:49:23 PM
Re: 90's calling
Hi Sowen557, I wouldn't be too quick to say 90's calling. There's a revolution happening in business messaging. This is not about the phone or a piece of copper running through the dirt. Businesses need a modern messaging medium in their arsenal. Email and voice calls don't cut it anymore.

Facebook is aggressively trying to own the business messaging market through FB Messenger. Twitter is trying to own it too with their recent DM to business option. What's happening instead is businesses are picking the open ecosystem of texting, rather than a closed walled-garden ecosystem like FB or Twitter.

This is about short format, high priority communication. Not about old-school telecom. SMS is as important as water and air now.
sowen557
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sowen557,
User Rank: Light Sabre
2/18/2016 | 9:49:39 AM
90's calling
They want their SMS services back.
Executiv41865
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Executiv41865,
User Rank: Light Beer
2/17/2016 | 8:03:58 PM
API also available
The API solution provides comprehensive functionality to customers who wish to tailor a texting solution specific to their business needs. The API can be used in conjunction with your existing web or mobile apps, giving you the ability to add custom features and avoid the need to maintain standalone apps.

https://developer.att.com/landline-texting 
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