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Ericsson Unveils MediaFirst Video Processing

Ericsson creates software-defined video processing solution for ultra-high-quality encoding and video delivery to consumers anywhere.

April 18, 2016

3 Min Read

STOCKHOLM -- Ericsson (NASDAQ: ERIC) has delivered pioneering video compression expertise and technology to customers for almost 25 years. By leveraging the innovative software-driven culture and global footprint of Envivio, Ericsson has now created the industry's most complete media processing solution, Ericsson MediaFirst Video Processing.

The need to continually innovate and strive to deliver new services such as Ultra HD is precipitating an industry shift toward technologies and architectures that enable service agility, cost efficiency and the ability to transition to consumer- centric billing models.

Ericsson MediaFirst Video Processing unites a rich suite of video processing capabilities and video compression research. It compliments Ericsson MediaFirst TV Platform to create agile, cloud-centric TV experiences that delight consumers every day. Ericsson MediaFirst Video Processing comprises three fundamental elements:

  • Software-defined management and workflow to orchestrate and manage any video processing configurations and architectures that span multiple compute platforms

    • An advanced suite of video coding algorithms and processing functions to build any business use case for head-end functions that deliver video with high quality and efficiency

    • Support for any compute environment to give complete customer flexibility to deploy Ericsson MediaFirst Video Processing across private clouds, public clouds and on Ericsson custom platforms, enabling accelerated processing with Ericsson's video chip.

      Avni Rambhia, Industry Principal for Digital Transformation, Frost & Sullivan, says: "Ericsson MediaFirst Video Processing bolsters the company's comprehensive glass-to-glass capabilities, underlining its strengths in supporting the entire media value chain with both products and services. As content companies modernize their workflows, there is urgent need for modular, customizable platforms which solve challenges of performance, scalability, agility and reliability while harnessing the power and flexibility of the cloud.

    • In a separate release:

      STOCKHOLM -- Ericsson (NASDAQ: ERIC) today announces the launch of its global content discovery portfolio, which will make its debut in April at NAB Show 2016 in Las Vegas.

      Ericsson's portfolio of TV and VOD content discovery services including rich metadata, images, real-time triggering, analytics, 360 degree search and personalization will roll out across the US, Canada and Australia in addition to Europe, where it is already the largest provider of content discovery services. All services are delivered through Ericsson's real-time API, providing global data through one interface.

      Earlier this year, Ericsson completed its acquisition of US based global TV metadata and entertainment image content provider, FYI Television. The acquisition marked a key milestone in Ericsson's ongoing TV and media growth strategy, further strengthening the company's market-leading position in content discovery. Around 150 FYI Television employees joined Ericsson as part of the acquisition. Ericsson's global content discovery portfolio now spans more than 10 million movies and program titles covering over 35 languages.

      Ericsson's team of 300 editorial specialists create and deliver rich metadata, along with images from its extensive library of around 1.7 million stills, to more than 12,000 TV and VOD channels. Globally more than 200 million people interact with Ericsson's rich metadata each week.

      Ericsson AB (Nasdaq: ERIC)

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