AT&T Is Most Valuable Telecom Brand

What's a brand worth? Well, if you're AT&T Inc. (NYSE: T) it's worth US$69.9 billion, according to a BrandZ survey conducted by Millward Brown.

That gives AT&T the world's seventh most valuable brand among all company types and the most valuable telecom service brand, according to the survey, with China Mobile Ltd. (NYSE: CHL), Vodafone Group plc (NYSE: VOD) and Verizon Communications Inc. (NYSE: VZ) next in line (see table below).

Table 1: The Most Valuable Telecom Provider Brands 2011

The global list of all brands puts Apple Inc. (Nasdaq: AAPL) in top spot followed by Google (Nasdaq: GOOG) and IBM Corp. (NYSE: IBM). You can see the full list plus background information by checking out this link.

Other brands of interest that appeared in the Top 100 include Microsoft Corp. (Nasdaq: MSFT) (5th place), HP Inc. (NYSE: HPQ) (18th), Oracle Corp. (Nasdaq: ORCL) (22nd), Blackberry (25th), Cisco Systems Inc. (Nasdaq: CSCO) (44th), Samsung Corp. (67th) and Nokia Corp. (NYSE: NOK) a surprisingly lowly 81st in the ranking.

According to Millward Brown, Nokia's brand has devalued by 28 percent during the past year.

Surprisingly, Skype did not make the Top 100.

— Ray Le Maistre, International Managing Editor, Light Reading