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Docomo Takes Two Tablets for LTE

Michelle Donegan
LR Mobile News Analysis
Michelle Donegan
9/8/2011

NTT DoCoMo Inc. (NYSE: DCM) announced on Thursday that it will offer its first two Long Term Evolution (LTE) tablets for its Xi-branded service starting early next month.

The two devices are the Galaxy Tab 10.1 from Samsung Electronics Co. Ltd. (Korea: SEC) and the Arrows Tab LTE from Fujitsu Ltd. (Tokyo: 6702; London: FUJ; OTC: FJTSY), both of which are based on Google (Nasdaq: GOOG)'s Android 3.2 OS and optimized for Docomo's own LTE service.

Features include support for 3G (up to 14.4 Mbit/s on the Samsung device and up to 7.2 Mbit/s on the Fujitsu tablet) as well as Wi-Fi. The Fujitsu tablet is even waterproof. [Ed note: but be careful when using it in the bathtub because it's not supposed to be exposed to soap, shampoo or bath salts!] The tablets are expected to cost between ¥20,000 (US$258) and ¥25,000 ($323) on a two-year contract, according to a Docomo spokeswoman.

With the new tablets, Docomo will also offer two new price plans -- one is a flat-rate tariff for heavy data users and the other is a "two-tier" plan that allows users to pay as they go up to a certain data limit. The flat-rate plan will cost ¥4,410 ($57) per month while the two-tier plan will cost between ¥2,500 ($32) and ¥4,935 ($63) per month.

In addition to the devices and tariffs, Docomo also introduced new applications for these tablets, including video services from Hulu LLC and Qik Inc. , as well as a gaming service called G Cloud from Taiwanese cloud computing company Ubitus Inc. (See Ubitus Demos Cloud Gaming on LTE and Docomo Links LTE to the Cloud.)

Docomo launched LTE services commercially in December 2010. At the end of August this year, Docomo had 296,200 LTE subscribers, according to the spokeswoman. (See NTT Docomo Launches LTE Service.)

Why this matters
These devices are Docomo's first tablets for its Xi-branded service and are significant additions to its device portfolio. Until now, Docomo only had two LTE data cards for its service. It's also important that Docomo has started to add new services and content designed specifically for the new tablets.

Beyond that, Docomo is a next-generation mobile pioneer -- it was one of the first operators to launch LTE services -- so it is always worth watching. And Japan will be one of the biggest LTE markets in the Asia/Pacific region, which is set to have the most LTE subscribers in the world by the end of 2014. (See Asia/Pac Will Be LTE World Leader .)

For more
Here are the latest moves in LTE tablets and LTE services in Japan:



— Michelle Donegan, European Editor, Light Reading Mobile

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joset01
joset01
12/5/2012 | 4:54:28 PM
re: Docomo Takes Two Tablets for LTE


Why so much less than the U.S version of the Galaxy LTE tab?


Also is the flat rate tariff of $57 unlimited? If so, wow...

sarahthomas1011
sarahthomas1011
12/5/2012 | 4:54:28 PM
re: Docomo Takes Two Tablets for LTE


I'm pretty sure they cap the plans at 7GB, but check out their pricing chart in the link. It's interesting -- they have introductory promo pricing and then a plan in place til Oct. 2012, when it changes again.

Parikshitandhare
Parikshitandhare
12/5/2012 | 4:54:25 PM
re: Docomo Takes Two Tablets for LTE


I think its high time DoCoMo comes up with such innovative tools in their Indian venture TATA DoCoMo too. With their not so impressive customer base, these may act as the right catalyst to induce more customers and higher ARPU.

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