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April 19, 2011
T-Mobile US Inc. isn't just waiting around for AT&T Inc. (NYSE: T) to gobble it up. The carrier continues to offer new services and, Tuesday, made the move into voice-over-IP (VoIP) calling on Facebook , through a service called Bobsled.
Bobsled by T-Mobile is a new brand for the carrier that will encompass a series of apps. This first, powered by Vivox, lets Facebook users make free phone calls from a PC around the globe, through Facebook's chat feature.
Facebookers can also share a voice message privately or on a friend's wall. The app is free and is available to any user of the social network, not just T-Mobile subscribers. This Skype Ltd. -esque service is first VoIP app to successfully be integrated into Facebook, according to T-Mobile.
T-Mobile will bring video chat to the social network next. A T-Mobile spokesperson says Bobsled is part of its "Bonus App" strategy, which introduces customers to free services and then provides options to upgrade to additional premium services, including group text and cloud text, both available on the Sidekick, being launched on Wednesday.
Why this matters
In announcing the news, the spokesperson stressed that Big Magenta won't stop competing aggressively even as it's in AT&T-ownership limbo. The company is doing everything it can to convince customers that life post-merger will be wonderful and to maybe even gain new consumers who will be attracted to its low-cost plans and promise of AT&T's extra network coverage and capacity. (See AT&T Could Drop 40% of T-Mobile.)
With that in mind, the carrier is also launching three new HSPA+ devices Wednesday, including the Sidekick, the mobile gaming-oriented G2x and the G-Slate, T-Mobile's first tablet, built by LG-Ericsson Co. Ltd. and running Android 2.3 Honeycomb.
While its plans to continue to innovate are laudable, the decision to get into the VoIP game is a surprising one. Other companies have tried to integrate voice with Facebook before with little success. But T-Mobile cites its own survey with Vivox from March, which found that 88 percent of Facebook users were interested in the service.
T-Mobile is perhaps an unlikely VoIP provider and Facebook an unlikely partner. But other carriers have dabbled with the social networking space before -- read more below.
AT&T's a Big Buzzkill
Moto Medios Goes Social
Facebook Enters Movie Rental Business
UK Mad for Mobile Social Networking, Not Tablets
— Sarah Reedy, Senior Reporter, Light Reading Mobile
Director, Women in Comms
Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.
She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.
As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.
Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.
Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.
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