Nielsen Teams With Carrier IQ to Measure Mobile

Nielsen and Carrier IQ form global alliance to measure mobile service quality

October 19, 2011

1 Min Read

NEW YORK and MOUNTAIN VIEW, Calif. -- Nielsen, a global information and measurement company, and Carrier IQ, the standard for mobile intelligence solutions, today announced an alliance to measure the performance of mobile services, networks, and devices. Together, they will deliver critical insights into the consumer experience of mobile phone and tablet users worldwide, which adhere to Nielsen’s measurement science and privacy standards. This alliance will leverage Carrier IQ's technology platform to gather actionable intelligence on the performance ofmobile devices and networks.

Nielsen has extensive experience measuring mobile service quality from the consumer perspective in the United States and of leveraging surveys, device metering, retail measurement and opt-in consumer panels to understand mobile trends worldwide. “Nielsen’s service quality performance benchmarks are already the de-facto standard for network optimization and advertising claims in the US,” said Larry Lenhart, CEO of Carrier IQ. “They also have a comprehensive understanding of mobile consumers around the world, derived from years of studying and tracking the market. We are delighted that our technology will add value to their portfolio of mobile solutions.”

Carrier IQ Inc.

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