Moto Targets Emerging Markets

Motorola launches local-production strategy for cost-effective GSM deployments in emerging markets

December 5, 2006

1 Min Read

HONG KONG -- Motorola, Inc. (NYSE: MOT - News) today announced a new commercial and production strategy which aims to reduce initial network rollout costs by having elements of its Reach GSM portfolio manufactured locally.

The Reach Strongbox, a DC Outdoor Enclosure for Motorola's Horizon II macro BTS, will be the first product delivered under this strategy. Phased deployments of over 1,300 units have been started in India to serve major cellular operators in the local market. This localized production approach brings benefits for cost of production and lower duties & taxes. Motorola will also roll out this strategy to other markets including China and Africa.

"The strategy to produce portions of the Reach GSM equipment locally demonstrates our commitment and investment to providing low-cost solutions for rural and urban cellsite deployments," said Mohammad Akhtar, vice president, global product management GSM/UMTS, Motorola Sales and Services, Inc.

Motorola Inc. (NYSE: MOT)

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