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Mobile Data: Day by DayMobile Data: Day by Day

10:50 AM AT&T is the latest to go for a day pass

Dan Jones

November 25, 2009

1 Min Read
Mobile Data: Day by Day

10:50 AM -- It took a little while, but you can now buy wireless data "day passes" from any of the three major carriers in the U.S. for $15 or less.

AT&T Inc. (NYSE: T) became the latest major mobile operator to offer a data day pass for laptop users on its 3G network. The GSM operator says users can get on with any compatible 3G laptop or netbook. They just need to buy a new SIM card from an AT&T store and fill in a customer profile online.

The carrier is charging $15 for one day with a limit of 75MB downloaded; one week costs $30 for 250 MB; and $50 for one month nets you 500 MB. Clearly, these megabit limits mean that the plans are more suitable for simple email downloads and Web browsing, rather than online gaming or music downloads.

AT&T's new day pass is priced to directly compete with a similar offering from Verizon Wireless . Just like AT&T's offering, the Verizon Mobile Broadband day pass starts at $15 for a 24-hour connection.

The big two are following smaller rivals -- Sprint Corp. (NYSE: S) and Clearwire LLC (Nasdaq: CLWR) -- into the day-by-day business. Sprint has been offering a $9.99 day pass since 2008 but only on the Clearwire WiMax network.

Sprint, however, doesn't have a daily plan for its 3G CDMA network. The carrier currently offers a 5GB a month service for $59.99.

— Dan Jones, Site Editor, Unstrung

About the Author(s)

Dan Jones

Mobile Editor

Dan is to hats what Will.I.Am is to ridiculous eyewear. Fedora, trilby, tam-o-shanter -- all have graced the Jones pate during his career as the go-to purveyor of mobile essentials.

But hey, Dan is so much more than 4G maps and state-of-the-art headgear. Before joining the Light Reading team in 2002 he was an award-winning cult hit on Broadway (with four 'Toni' awards, two 'Emma' gongs and a 'Brian' to his name) with his one-man show, "Dan Sings the Show Tunes."

His perfectly crafted blogs, falling under the "Jonestown" banner, have been compared to the works of Chekhov. But only by Dan.

He lives in Brooklyn with cats.

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