Finding the Buzz in the Mobile Bubble

4:05 PM If you want a hot mobile social property, you have to look for what people are talking about

Dan Jones, Mobile Editor

April 17, 2012

1 Min Read
Finding the Buzz in the Mobile Bubble

4:05 PM -- Maybe we should call it The Instagram Effect.

Big money venture capital spending on mobile companies is right in the spotlight following Facebook 's $1 billion bid for the mobile photo sharing app.

Mobile photo sharing app developer Path has grabbed a $30 million round, while Wi-Fi video play Quantenna Communications Inc. just raised $79 million. (See Video-Over-Wi-Fi Startup Bags $79M More .)

When trying to glean what mobile social apps might get bought next, however, I think there's a simple rule-of-thumb you should look for with a hot property. If it's going to be a big social app, then your friends and the people you meet should be talking about it, not just the marketing people or the founders!

For instance, several friends have told me separately how much they're using free messaging service, WhatsApp Inc. That's not the sort of buzz you get on an app every day.

Seems to me that you can't just fling money around and expect a return in this wireless bubble: If you're looking for mobile social success, you have to go where the buzz is.

— Dan Jones, Site Editor, Light Reading Mobile

About the Author(s)

Dan Jones

Mobile Editor

Dan is to hats what Will.I.Am is to ridiculous eyewear. Fedora, trilby, tam-o-shanter -- all have graced the Jones pate during his career as the go-to purveyor of mobile essentials.

But hey, Dan is so much more than 4G maps and state-of-the-art headgear. Before joining the Light Reading team in 2002 he was an award-winning cult hit on Broadway (with four 'Toni' awards, two 'Emma' gongs and a 'Brian' to his name) with his one-man show, "Dan Sings the Show Tunes."

His perfectly crafted blogs, falling under the "Jonestown" banner, have been compared to the works of Chekhov. But only by Dan.

He lives in Brooklyn with cats.

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