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SlideshowAT&T Tests Data-Divulging Discounts for Digital Life

AT&T's Digital Life ROI Strategy
Vincent shared this chart breaking down what consumers are interested in and what they are willing to pay for, two sentiments that are not necessarily aligned. Security remains the most important and most lucrative opportunity.
Vincent shared this chart breaking down what consumers are interested in and what they are willing to pay for, two sentiments that are not necessarily aligned. Security remains the most important and most lucrative opportunity.

MordyK 11/17/2015 | 3:24:21 PM
Re: Shared... I would bet that the answer is yes, as this is their second product using this approach. In their competition with Google Fiber they have a no data use price and a discount equal to Google's service if data is monetized.
mendyk 11/17/2015 | 10:19:22 AM
Re: Shared... KBode probably has it right -- the pricing will actually reflect a surcharge for keeping your data off-limits, as opposed to a "discount" for sharing. Does this mean that people who set their smart thermostats to 64 degrees in the winter will get lots of "discount opportunities" from the Snuggie Store?
Sarah Thomas 11/17/2015 | 10:13:57 AM
Re: Shared... Which a lot of people would opt in for if money is involved!
KBode 11/17/2015 | 10:02:38 AM
Re: Shared... I think it makes sense, makes consumers generally more positive about advertising, and avoids a lot of the pitfalls in terms of placing the onus on the user to opt out. Will be very curious if this is something AT&T continues to experiment with....
mendyk 11/17/2015 | 9:59:21 AM
Re: Shared... Sounds like the digital equivalent of selling blood.
Sarah Thomas 11/17/2015 | 9:42:51 AM
Re: Shared... Yeahhhh. I had that same thought -- there are many examples of data sharing -- either on purpose or through cyberattacks -- I could've pointed out, but I'll give them the benefit of the doubt on Digital Life.

And, I agree that this is a smart model. Different people have very different thresholds on data sharing and privacy. Might as well let them decide on a strictly opt-in basis if they want to trade some info for discounts.
KBode 11/17/2015 | 8:23:08 AM
Shared... ""Truly free services come at the expense of sharing data and privacy," he said when asked about how it can compete with free options. "AT&T is very protective of customer data, and we don't share it with anyone else."

Well, except the NSA. :) And they also make their U-Verse users pay a $40 to $60 premium to opt out of their behavioral advertising tracking, so they probably shouldn't applaud themselves too much just yet.

Still, this is actually nice to see, more companies should offer a discount for users who opt in to services.
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