Re: A pedant writes...It may be worth it to put your old-school dictionary aside and use a little ingenuity when commenting on branding. That type of discussion usually involves one "Displaying genius or brilliance; tending to invent." also "Characterized by genius; cleverly done or contrived" and even thought of as "Witty; original; shrewd; adroit; keen; sagacious". I don't believe Mr. Horn was too far off.
Re: A pedant writes...Clearly, Ingenu is alluding to Voltaire's eighteenth-century classic L'Ingenu, in which an unworldly Native American struggles to come to terms with the culture of late-seventeenth-century France. Can you not see the parallels? An American technology company, venturing into overseas markets for the first time, unencumbered by cellular baggage and practices... Or am I reading too much into this?
A pedant writes...So 'Ingenu' means 'simply genius'? You sure about that John? According to my old-school Collins dictionary, 'ingénue', which is as close as it gets to Ingenu, means 'artless, innocent, or inexperienced young girl or young woman'. Inexperienced?! Time to give your branding consultants a phone call...
Ingenu Revs Up IoT Rhetoric
It all makes perfect sense now. Thanks.