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IoT Strategies

SlideshowIngenu Revs Up IoT Rhetoric

Locking Horns With LPWA Rivals
John Horn, Ingenu's CEO, makes a bold case for the RPMA technology his company has developed.
John Horn, Ingenu's CEO, makes a bold case for the RPMA technology his company has developed.

PaulERainford 5/19/2016 | 4:44:41 AM
Re: A pedant writes... You clearly have access to some sort of new-school dictionary. It hasn't made it to this side of the Pond yet.
romco421 5/18/2016 | 1:32:34 PM
Re: A pedant writes... It may be worth it to put your old-school dictionary aside and use a little ingenuity when commenting on branding. That type of discussion usually involves one "Displaying genius or brilliance; tending to invent." also "Characterized by genius; cleverly done or contrived" and even thought of as "Wittyoriginalshrewdadroitkeensagacious". I don't believe Mr. Horn was too far off.
PaulERainford 5/18/2016 | 1:12:08 PM
Re: A pedant writes... When you put it like that...

It all makes perfect sense now. Thanks.
iainmorris 5/18/2016 | 1:01:14 PM
Re: A pedant writes... Clearly, Ingenu is alluding to Voltaire's eighteenth-century classic L'Ingenu, in which an unworldly Native American struggles to come to terms with the culture of late-seventeenth-century France. Can you not see the parallels? An American technology company, venturing into overseas markets for the first time, unencumbered by cellular baggage and practices... Or am I reading too much into this?
PaulERainford 5/18/2016 | 6:09:24 AM
A pedant writes... So 'Ingenu' means 'simply genius'? You sure about that John? According to my old-school Collins dictionary, 'ingénue', which is as close as it gets to Ingenu, means 'artless, innocent, or inexperienced young girl or young woman'. Inexperienced?! Time to give your branding consultants a phone call...
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