AT&T Sets Aggressive VOIP Target

AT&T Corp. (NYSE: T) laid out its VOIP plans today, setting itself a target of 1 million VOIP service users by the end of next year.

The carrier's VOIPmaster general, Cathy Martine, spelled out the operator's plan during an analyst conference (see AT&T Outlines Strategy to Investors). The company is to launch the service to consumers and businesses in 100 markets around the U.S. before the end of 2004.

The residential service, which will be available to broadband users, is called AT&T CallVantage and will be launched next month. Martine did not outline any price plans.

AT&T has been building up to this launch for the past few months, adding Sonus Networks Inc. (Nasdaq: SONS) softswitches to its network, running a trial service, and working to add emergency call features to its service (see AT&T Adds 911 to VOIP and AT&T Makes VOIP Plans).

The national carrier will not be the only major operator peddling VOIP to the masses this year, as the RBOCs are also gearing up to take the service mainstream (see RBOC VOIP Coming in 2004).

— Ray Le Maistre, International Editor, Boardwatch

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DSLwired 12/5/2012 | 2:22:04 AM
re: AT&T Sets Aggressive VOIP Target With the better quality of wideband audio there are also many new applications that will perform better such as voice recognition. When I am on a portable VoIP phone I would rather use voice commands than "press 2 to continue".
jshuler 12/5/2012 | 2:21:58 AM
re: AT&T Sets Aggressive VOIP Target Audio quality will only be as good as the weakest link, which may be the phone itself, the access loop, or the codec.

Absolutely true that VoIP should allow better audio quality than POTS. But call setup and transmission delay, and reliability, are also very significant issues that is solved by network design, equipment selection, QoS at every point queuing point, and traffic engineering.

I too am looking forward to CD quality voice... and video. The really exciting part about the VoIP transition is that it also sets up Video Telephony and multimedia conferencing on the same infrastructure (as it evolves). Not just good for productivity, but also for calling Grandma!
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