Amazon.com Offers AT&T CallVantage

Amazon.com will offer AT&T's CallVantage residential VOIP service to consumers via its Website

August 25, 2004

2 Min Read

BEDMINSTER, N.J. -- AT&T (NYSE: T) today announced that Amazon.com (Nasdaq: AMZN), a leading retailing Website (http://www.amazon.com), will offer AT&T CallVantage(SM) Service, the company's residential Voice over Internet Protocol (VoIP) broadband phone service, to consumers.

    Amazon.com customers can find AT&T CallVantage in the Electronics Store at Amazon.com by searching for VoIP or CallVantage.    "Tech-savvy shoppers know Amazon.com to be one source where they can find all of their online purchases quickly and easily," said Cathy Martine, AT&T senior vice president for Internet Telephony.  "We're delighted to launch our e-tail strategy for AT&T CallVantage Service online with Amazon.com. Our goal is to make our service widely and conveniently available to as many consumers as possible."

    AT&T CallVantage Service is now available to consumers in 170 U.S.markets coast to coast and is currently being trialed overseas for use by remote workers of U.S. multinational corporations. All that's required to use AT&T CallVantage is a telephone adapter provided by AT&T and a broadband connection, which lets consumers talk over high-speed Internet connections instead of traditional circuit-switched phone networks.

    AT&T CallVantage Service is different than traditional phone services because, through the use of IP-based networks, it can offer customers typical features such as call waiting, three-way calling, and call forwarding, and far more advanced ones as well. Indeed, consumers will get unprecedented convenience, cost savings and control with innovative featuresincluding:

  • "Call Logs," to track incoming and outgoing;

  • "Do Not Disturb," to receive calls only when wanted;

  • "Locate Me," which rings up to five phones, all at once, or       sequentially;

  • "Voicemail with eFeatures," to listen to messages from any phone or PC       and forward them to anyone on the Web; and

  • "Personal Conferencing," to set up meetings with up to nine additional       callers.



    The agreement continues the momentum behind AT&T CallVantage. In addition to AT&T's direct marketing and advertising efforts, the company sees opportunities to expand its distribution channels through co-marketing, distributor and additional retail/e-tail relationships.

AT&T Corp.

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