Comcast expects steeper pay-TV losses in 2020 amid new rate increases alongside the ongoing cord-cutting trend, but plans to prioritize the deployment of its new Xfinity Flex streaming platform to help stoke broadband subscriber growth.
Comcast lost 133,000 residential pay-TV subs in Q4 2019, compared to a loss of just 19,000 in the year-ago quarter. For all of 2019, Comcast lost 671,000 residential pay-TV customers, compared to a loss of 344,000 subs in 2018. Comcast ended 2019 with 20.28 million residential pay-TV subs.
Although pay-TV remains a sore spot for Comcast, the cable op will press on with its strategy of not chasing unprofitable customers with deep discounts.
Instead, it will continue to use its X1 platform to serve the portion of the market that wants a premium pay-TV service and drive growth of its high-margin broadband service using Flex, a new streaming and smart-home offering tailored for broadband-only customers.
"With Flex, we'll be able to better serve the customer segment that prefers to stream over-the-top, and we're prioritizing Flex as a key initiative in 2020," Mike Cavanagh, Comcast's senior EVP and CFO, said on Thursday's earnings call.
Comcast didn't elaborate on how Flex will be prioritized this year. After launching Flex last March for an additional $5 per month, Comcast began to offer Flex for free to broadband-only customers in September. Comcast hasn't disclosed how many broadband subs are now on Flex.
Cox Communications, one of Comcast's X1 syndication partners, has launched a Flex-like product under the Contour Stream Player brand, and it's expected that X1 syndicators in Canada (Rogers Communications, Shaw Communications and Videotron) will launch similar products for their respective broadband-only subs. Charter Communications and Comcast have also held talks centered on Flex.
Broadband drives Q4 cable sub growth
Growing Comcast's broadband base is the "main consideration" for Flex, said Dave Watson, Comcast Cable's president and CEO. He noted that the platform will also open up opportunities for advanced advertising. "It's a great long-term platform for us," he said.
Broadband was again a strong point for Comcast, which added 424,000 residential high-speed Internet subs in Q4, up from 323,000 in the year-ago quarter. Comcast added 1.31 million broadband customers in 2019, up from 1.23 million adds in 2018.
Comcast didn't offer broadband subscriber guidance for 2020, but Watson said he believes the current rate of growth is "very sustainable." He added that building customer relationships, led by broadband, is Comcast's "top priority."
Comcast's still-growing business services unit saw revenues rise 8.8%, to $2 billion, reaching $7.79 billion for all of 2019.
Comcast's Q4 cable capex dipped another 7.8%, to $2.1 billion, representing 14.5% of cable revenues. Cable capex fell 10.5%, to $6.9 billion for the full year.
Xfinity Mobile adds 261,000 lines, on track for profitability
Sub growth at Comcast's Xfinity Mobile business, launched in May 2017, also accelerated in Q4. Comcast added 261,000 mobile lines in Q4, up from 227,000 in the year-ago period, ending 2019 with 2.05 million lines.
Watson attributed the rise in Xfinity Mobile lines in part to "real traction at retail" and a general maturity of the product. Cavanagh said Comcast expects that subscriber momentum to continue in 2020.
Meanwhile, the financials of Xfinity Mobile, based on an MVNO deal with Verizon Wireless, are improving. Q4 EBIDTA losses for Xfinity Mobile were $116 million, a 40% improvement over Q4 2018. Cavanagh said Xfinity Mobile is on track to be EBIDTA-positive for the full year in 2021.
Update: Comcast will need to grow its mobile base to 3 million subs to reach the break-even point, estimated Walter Piecyk, analyst with Lightshed Partners, in a blog post (registration required). He also believes that 45% of Comcast's net mobile adds are coming from Verizon and 25% from AT&T based on testimony made during the Sprint/T-Mobile trial.
Comcast also remained tight-lipped about whether it will bid for spectrum as it comes up for auction or pursue any new MVNO deals that might help to further improve the economics of Xfinity Mobile. Of recent note, AT&T said it is open to MVNO talks with cable operators.
Comcast will be "opportunistic on any spectrum opportunity," Watson said. He noted that the current MVNO setup is "accomplishing what it needs to … We're always thinking about ways of improving an already good platform and approach to the [mobile] business."
Comcast also provided some updates on its UK-based Sky unit, acquired in the fall of 2018.
On the video side, Sky intends to ramp up the penetration of SkyQ, its platform that integrates its linear TV service with OTT apps and has been shown to reduce churn and drive higher ARPU. SkyQ was 42% penetrated at the end of 2019, up from 29% in 2018. The intention is to drive SkyQ to X1-like penetration levels. Comcast didn't put forth a specific target, but the penetration of Comcast's X1 platform exceeds 60% of its residential pay-TV base.
"Sky has been a great addition to Comcast and positions us to better compete in a world where global scale matters," said Brian Roberts, Comcast's chairman and CEO.
- Comcast Loses 133K Residential Pay-TV Subs, Gains 424K Broadband Subs in Q4 2019
- Comcast Extends 'Flex' to Customer-Purchased Modems & Gateways
- Charter in Talks to Use Comcast's 'Flex' Streaming Platform
- Comcast offers 'Xfinity Flex' for free to broadband-only subs
— Jeff Baumgartner, Senior Editor, Light Reading