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March 21, 2005
BUDAPEST, Hungary and MADRID, Spain -- Cisco Systems® (Nasdaq:CSCO - News) today announced that ONO is delivering broadcast-quality television content using a next-generation digital video transport network based on the Dynamic Packet Transport/Resilient Packet Ring (DPT/RPR), Gigabit Ethernet and IP Multicast capabilities of Cisco 10720 Router and Catalyst® 6500 Series Switch platforms. The technology is helping ONO make significant operational savings compared to its former method of video distribution, which involved analogue signal transport over a Synchronous Digital Hierarchy (SDH) network.
ONO offers telephony, television and Internet services to customers -- in 22 regions across Spain. The company decided in 2004 to move to IP transport for the distribution of its 155 TV and five audio channels because of the savings it can make by dispensing with analogue regional headends, and because the IP-based video transport solution provides easier management and flexibility on the deployment of services along with simpler and more cost-effective contribution of local radio and TV channels into the central headend. This flexibility will allow ONO to use the same infrastructure during 2005 to perform the distribution of video on demand content between head ends.
"The reliability of the Cisco IP core, Cisco IP multicast, Quality of Service and DPT/RPR technologies and Catalyst 6500 products were important factors in our decision to adopt this model for video content delivery," said Eduardo Belda, CTO, ONO. "Cisco Ethernet and IP technologies form the basis of the resilient foundation layer for ONO's video distribution, providing the required flexibility to add services such as video on demand, seamlessly over the same infrastructure deployed to broadcast TV."
Cisco Systems Inc.
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