LONDON -- LHS today announced the opening of a new office in Dubai to serve its growing customer base in the region of Middle East and Africa. The new office will be headed up by Stefan Sieber, division officer for Middle East and Asia, LHS, and will complement LHS’ main technology centre in Frankfurt, Germany.

Customers will benefit from expertise placed locally having specialised knowledge of the market. The office opening was welcomed by existing operators from the Middle East with around twenty customers from Jordan, UAE, Yemen and India attending the opening of the Dubai office at LHS’ first customer convention in this region. During the event, LHS unveiled its latest vision and product strategy for the region that focused on how market growth in the Middle East has increased competition for operators and the need for them to launch new services continuously if they are to stay ahead of the competition.

“We decided to open an office in Dubai as we are seeing strong growth in this region and we are committed to providing our customers local support,” commented Stefan Sieber, division officer for Middle East and Asia, LHS. “With increasing competition in the market, it’s important for our customers in the Middle Eastern regions to have direct access to our local technical staff. A local office will enable operators to get their supporting systems for new service roll outs in place more quickly so they can respond immediately to end-user demand and stay ahead of the curve. Having a local office will remove cultural barriers and also means that our staff are already familiar with the market so projects can get off to a much quicker start. LHS is committed to customer service and it wants its staff to be on hand to respond to short notice on-site support requests.”

The new office will concentrate on customer centric services guided by local account management providing solution architecture, project- and on-site support services as well as first level maintenance. Sales forces are also aligned in this region.

LHS Holding GmbH & Co. KG