Europe iPhones It In

That obscure object of desire arrives in the old continent

Dan Jones, Mobile Editor

November 9, 2007

1 Min Read
Europe iPhones It In

5:30 PM -- Evidently the lure of the Apple Inc. (Nasdaq: AAPL) iPhone wasn't quite as strong in the U.K. as it was when the device launched in the U.S. back in June. The Beeb reports that some 300 people were queuing at an Apple store in London for a first shot at the phone this morning, in contrast to lines 'round the block when the device launched with AT&T Inc. (NYSE: T) this summer. (See The iPhone Arrives.)

Nonetheless, the launch for Telefónica UK Ltd. did see some ardent iPhonistas lining up in the cold. They will pay $566 for an 8GB model; the equivalent gadget in the U.S. costs $399.

The iPhone's costly Euro appeal has even seen some attempting to sell unlocked phones -- presumably sourced from the U.S. -- or Chinese replicas on EBay. Like its American cousin, the U.K. iPhone is supposed to remain locked to the service provider's network, a change from the norm in Merry Olde, where many buy unlocked devices and prepaid services.

— Dan Jones, Site Editor, Unstrung

About the Author(s)

Dan Jones

Mobile Editor

Dan is to hats what Will.I.Am is to ridiculous eyewear. Fedora, trilby, tam-o-shanter -- all have graced the Jones pate during his career as the go-to purveyor of mobile essentials.

But hey, Dan is so much more than 4G maps and state-of-the-art headgear. Before joining the Light Reading team in 2002 he was an award-winning cult hit on Broadway (with four 'Toni' awards, two 'Emma' gongs and a 'Brian' to his name) with his one-man show, "Dan Sings the Show Tunes."

His perfectly crafted blogs, falling under the "Jonestown" banner, have been compared to the works of Chekhov. But only by Dan.

He lives in Brooklyn with cats.

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