Digital terminal adapters, cheap and easy to install, are beating out complicated switched digital video for cable business

Alan Breznick, Cable/Video Practice Leader, Light Reading

August 14, 2009

3 Min Read
DTAs Sidetrack Cable SDV

Have digital terminal adapters (DTAs) trumped switched digital video (SDV) technology as the way for cable to deliver more HDTV? It certainly seems that way, judging by the latest earnings reports and news releases issued by cable operators and equipment suppliers alike.

In separate pronouncements, CableOne , Comcast Corp. (Nasdaq: CMCSA, CMCSK), Mediacom Communications Corp. , and other MSOs have all shown far more interest in deploying low-cost DTAs to reclaim analog channels for HD than in using SDV to save digital spectrum. In fact, Comcast, which has installed about 2 million DTAs in 11 markets so far, intends to cover one third of its roughly 50 million-home footprint with the $35 adapters by the end of the year, as part of its "Project Cavalry" all-digital initiative.

On the vendor side, BigBand Networks Inc. (Nasdaq: BBND) – still SDV's leading champion – reported slumping second-quarter revenues last week because of slowing orders from big cable operators and Verizon Communications Inc. (NYSE: VZ). More ominously, BigBand warned investors that it expects its third-quarter sales to plunge nearly 50 percent, mainly because of lower capital spending by its major customers.

BigBand, which remains a fervent advocate of switched digital technology, also reported that it closed out the first half of the year with an SDV footprint of 25 million homes globally, up from 24 million households at the end of March. But its growth rate has slowed considerably from the previous two quarters, when it picked up 4 million and 3 million households, respectively.

Virtually nobody disputes the bandwidth-savings potential of SDV. Indeed, during Comcast's second-quarter earnings call last week, COO Steve Burke insisted that the giant MSO has not given up on the technology's benefits. "I think our vision of the future is, you want to be all-digital and you want to switch," he said, citing the progress Motorola Inc. (NYSE: MOT) has made in scaling SDV. "I don't think they are mutually exclusive."

But SDV, formerly the industry's hot video technology, has definitely taken a backseat to the once-lowly DTAs these days. There are many reasons for this switch in fortunes, including the relatively low cost of the one-way adapters, the speed with which they can be installed by MSOs, the vast bandwidth savings that they immediately offer, and – last but not least – the software integration, video quality, and other technical headaches that have plagued some of SDV's early rollouts.

As a result, Heavy Reading has just pared back its bullish forecast for SDV deployments by North American MSOs over the next couple of years. In the latest edition of our Cable Next-Gen Technology Quarterly Market Tracker, we now project that the U.S. and Canadian switched digital universe will grow from 25 million homes passed last year to just 35 million at the end of this year, down from 50 million households in our earlier forecast. Similarly, we see the number of SDV homes passed rising to 50 million at the end of 2010, down from 70 million in the previous forecast.

Yet we still believe that cable operators will eventually deploy SDV throughout their systems, because of the 50 percent to 60 percent savings in digital bandwidth that it promises. Cable providers will also embrace SDV for its unique targeted advertising capabilities. It's just going to take a little longer than anybody once thought.

— Alan Breznick, Senior Analyst, Heavy Reading

For more information, or a FREE PREVIEW of the Cable Next-Gen Technology Quarterly Market Tracker, please contact:

  • Lee Salem
    Sales Director – Custom Research, Heavy Reading
    [email protected]

About the Author(s)

Alan Breznick

Cable/Video Practice Leader, Light Reading

Alan Breznick is a business editor and research analyst who has tracked the cable, broadband and video markets like an over-bred bloodhound for more than 20 years.

As a senior analyst at Light Reading's research arm, Heavy Reading, for six years, Alan authored numerous reports, columns, white papers and case studies, moderated dozens of webinars, and organized and hosted more than 15 -- count 'em --regional conferences on cable, broadband and IPTV technology topics. And all this while maintaining a summer job as an ostrich wrangler.

Before that, he was the founding editor of Light Reading Cable, transforming a monthly newsletter into a daily website. Prior to joining Light Reading, Alan was a broadband analyst for Kinetic Strategies and a contributing analyst for One Touch Intelligence.

He is based in the Toronto area, though is New York born and bred. Just ask, and he will take you on a power-walking tour of Manhattan, pointing out the tourist hotspots and the places that make up his personal timeline: The bench where he smoked his first pipe; the alley where he won his first fist fight. That kind of thing.

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