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DRM Drama

The world calls Steve Jobs a hypocrite

February 8, 2007

1 Min Read
DRM Drama

7:00 AM -- NEW YORK -- The other day, after seeing 3,450 news items and blogs fawn over Steve Jobs's sudden "kill digital rights management" (DRM) revelation, I was thinking (other than, what was he smoking?): "Yeah, but what do people really think?"

Yesterday, I heard the real deal. Here at the Digital Hollywood Media Summit, the keynote panelists opened up the floodgates of Steve Jobs rippage when asked what they thought about his now-infamous DRM essay asking that anti-pirating software be abandoned:

  • "I don't understand what the point was," said Daniel Scheinman, senior vice president and general manager of Cisco Systems Inc. (Nasdaq: CSCO)'s Media Solutions Group. "As a company in litigation with them, I find it wildly ironic that a technology company is taking the techno-liberation view: 'Free the stuff from iPod.' "

  • "It's hysterical on many levels," said Jason Hirschhorn, president of Sling Media Inc. Entertainment. "If you are so concerned, then open up FairPlay... The whole thing is ridiculous!"

  • "The statement of 'everything in my walled garden should be freed,' doesn't quite work," said Frank E. Dangeard, chairman & CEO of Thomson S.A. (NYSE: TMS; Euronext Paris: 18453).

Wow, excellent. That's not your usual watered-down panel. Thanks guys.

— R. Scott Raynovich, Editor in Chief, Light Reading

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