Comcast Picks C-COR

Comcast launches first GigE DPI with C-COR

April 4, 2005

2 Min Read

STATE COLLEGE, Pa. -- C-COR Incorporated (Nasdaq: CCBL), a global provider of interoperable access and transport products, system solutions, and technical services, is unveiling the next generation in digital advertising with the industry's first deployment of Gigabit Ethernet (Gig-E) Digital Program Insertion (DPI). Comcast Spotlight, the advertising sales division of Comcast Cable, is upgrading to C-COR's Gig-E DPI solution in the operator's Philadelphia market. The deployment includes 1,656 standard definition (SD) and 75 high-definition (HD) digital channels, all controlled from one central headquarters system, with a potential reach of more than 2.3 million cable customers.

C-COR has more than 90 digital advertising deployments worldwide, including Los Angeles, San Francisco, Miami, Philadelphia, Denver, Milwaukee, and the combined markets of Buffalo and Cleveland. The company's industry leading Gig-E DPI solution includes the largest advertising insertion servers built to date capable of inserting up to 1920 standard definition (SD) digital channels or 370 high-definition digital (HD) channels from a single server. These highly scalable servers are specifically designed for centralized GigE network layouts and incorporate redundancy and high-availability features to ensure continuous uptime and uninterrupted advertising revenue flow while reducing the cost per channel and transport costs for the operator.

"As digital advertising insertion is being rolled out, having a centralized and efficient control platform that can seamlessly support expanded digital insertion line-ups and ad targeting while freeing up bandwidth and lowering costs will prove invaluable to our operations," said Paul Woidke, Vice President, Technology, Comcast Spotlight. "We are pleased to deploy C-COR's advertising solution in our continuing effort to build the best cable advertising platform possible, giving our advertisers the ability to expand their reach and connectivity at a substantial cost savings."

Comcast Corp.

C-COR Corp.

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