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Cisco Ships 2M IP PhonesCisco Ships 2M IP Phones

Cisco Systems ships its two-millionth IP phone to SouthTrust Bank, replacing over 700 different PBXs with one virtual enterprise IP PBX

July 31, 2003

2 Min Read
Cisco Ships 2M IP Phones

SAN JOSE, Calif. -- Cisco Systemsâ today announced that it reached a major milestone by shipping its 2 millionth Internet Protocol (IP) telephone. This milestone phone was delivered to SouthTrust Corp., one of America’s top-20 bank holding companies.

“This market milestone signifies that IP telephony is becoming a mainstream technology throughout business organizations worldwide and solidifies Cisco’s position as the leader in this fast growing market,” said Zeus Kerravala, vice president of enterprise infrastructure at the Yankee Group.

"Since we introduced our first IP phone in 1999, there have been thousands of TDM PBX replacements and our customers have enjoyed significant benefits from their adoption of IP telephony," said Charlie Giancarlo, Cisco senior vice president and general manager of Product Development. "Today, Cisco has shipped more IP phones than all of our competitors combined and is the clear market leader."

In August of 2002, Cisco announced that it reached the 1 million milestone for shipped IP phones, an accomplishment that took the company three and a half years to achieve. Since then, Cisco has shipped an additional 1 million IP phones to customers. Today, Cisco’s next generation IP Communications systems are helping more than 8,500 organizations worldwide realize the strengths of IP Communications, offering the potential to increase productivity and business flexibility.

Cisco’s customers represent such industries as: financial services, insurance, healthcare, real estate, manufacturing, retail/entertainment, transportation, education and the government/public sector.

“We realized that our business model would not flourish in the closed environment of a hardware-based PBX solution,” said Stan Adams, group vice president of Network Services for SouthTrust. “We knew that prolonging the life of our PBXs would limit our future applications options and extend our equipment depreciation period. The Cisco IP Communications system is allowing us to improve organizational efficiency and better serve customers with a host of new productivity enhancing applications. These benefits help us achieve our mission of being known as the financial services company of choice by our clients and our shareholders.”

SouthTrust replaced over 10,000 traditional phones on its legacy circuit-based PBX network in favor of a new virtual Enterprise IP PBX. The new system, with more than10,000 Cisco IP Phones, allows SouthTrust to centrally manage and maintain robust voice and data communications on one converged network for its 700 offices throughout the southeast. Employees now share a common dial plan, integrated directory services, and consistent telephony features including conferencing and voicemail in all of its locations. By replacing the 700 TDM PBXs with the Cisco IP Communications system, SouthTrust saved millions of dollars in telephony costs this year while gaining more features and functionality with the new system.

Cisco Systems Inc.

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