BT announced a deal with Endemol to license programming and develop cutting-edge interactive content for its next-generation TV offering

February 13, 2006

2 Min Read

LONDON -- BT today announced a deal with leading TV production company Endemol to license programming and develop cutting-edge interactive content for its next-generation TV offering.

Endemol will work with BT to deliver its distinctive and high-quality programming and compelling interactive content, tailor-made for BT's next- generation TV service. The two companies intend to build on Endemol’s experience at the forefront of developing interactive TV formats.

This agreement builds on the content deals already announced with some of the world’s biggest entertainment companies including BBC Worldwide, Paramount and Warner Music Group, factual powerhouse National Geographic Channel and with kids’ TV programming leaders HIT Entertainment and Nelvana.

BT will unveil further big name deals this year as it builds to a launch of the pioneering service in Autumn 2006.

Customers of the service will be able to choose from a huge range of on-demand film, music and television programming as well as a groundbreaking interactive and communications service, all available through their TV sets.

The service will be a world-first, combining access to digital-terrestrial channels through the aerial with broadband-powered video on demand. This unique combination, delivered on a software platform powered by Microsoft and through a set-top box made by leading manufacturer Philips, will allow customers choice, control and convenience. Unlike other services, there will be no mandatory monthly subscriptions.

Peter Cowley, director of digital media, Endemol UK comments: "This deal with BT underlines our commitment to remaining at the forefront of digital media and developing new ways of entertaining people."

Dan Marks, chief executive of TV Services, BT Retail, said: “We have already announced a number of content deals for next-generation TV and we are delighted to be working with Endemol. We intend to lead the way in the development of interactive services and we look forward to collaborating to bring their great programming to our customers and to add an interactive element enabled by our new and highly-advanced platform that we believe will extend its appeal and develop new commercial opportunities.

“Significantly, our next-generation TV service will be offered nationwide and not restricted to metropolitan areas, and customers will not be required to commit to a monthly subscription.”

BT Group plc (NYSE: BT; London: BTA)

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