SBC will adopt AT&T as its name following completion of its acquisition of AT&T, which is expected in late 2005

October 27, 2005

2 Min Read

SAN ANTONIO -- The brand known worldwide for telecommunications innovation, quality and reliability will soon become synonymous with the transition to a new era of integrated communications and entertainment services.

SBC Communications Inc. (NYSE:SBC) today announced it will adopt AT&T, Inc. as its name following completion of its acquisition of AT&T (NYSE:T), which is expected in late 2005.

"The AT&T name has a proud and storied heritage, as well as unparalleled recognition around the globe among both businesses and consumers," said Edward E. Whitacre Jr., chairman and CEO of SBC Communications Inc. "No name is better-suited than AT&T to represent the new company's passion to deliver innovation, reliability, quality, integrity and unsurpassed customer care. This is the brand that will lead the industry in delivering the next generation of communications and entertainment services."

The decision is a milestone in the history of telecommunications, extending the reign of an American and global icon. AT&T is inextricably linked to the birth and growth of the communications industry - delivering ground-breaking innovations that enabled modern computers and electronic devices, wireless phones and Voice over IP (VoIP). The brand also has represented quality service, integrity and reliability for more than 120 years.

At close, the new company will unveil a fresh, new logo. After completion of the merger, the transition to the new brand will be heavily promoted with the largest multimedia advertising and marketing campaign in either company's history, as well as through other promotional initiatives. At close, the company will also announce the stock market ticker symbol it intends to use.

The famed AT&T brand will be used in a broad array of services offered by the family of companies. The brand transition will begin immediately upon merger close, along with the integration of networks, product and service portfolios, and customer care systems. The new brand will be incorporated into product and service offerings, and will appear on bills and correspondence, as well as on company buildings.

SBC Communications Inc.

AT&T Corp.

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