StarHub Deploys Arantech's CEM

Arantech's customer experience management tools deployed by StarHub

June 21, 2011

1 Min Read

SINGAPORE -- Arantech, a provider of Customer Experience Management (CEM) systems to communications service providers (CSPs) worldwide, announced today that StarHub has implemented the Arantech touchpoint™ product suite and openplatform ProAction solution. StarHub has implemented the integrated CEM system to improve the overall experience of its subscribers.

StarHub is based in Singapore and it is the second largest wireless operator focused on the Island State. Singapore is one of the most developed and affluent markets in the Asia-Pacific region. Mobile penetration has reached 150 per cent, data usage is increasing and more than 60 per cent of the StarHub Mobile post-paid subscriber base has adopted smartphones.

Chan Kin Hung, Head, Products & Solutions, StarHub, explained: "In the highly competitive Singapore mobile market we deployed Arantech's CEM to proactively identify customer issues, which allows us to respond to such issues in a timely and appropriate manner."

He added: "We selected Arantech on the basis that its CEM tools would enable us to deliver an excellent customer experience and that the data extracted would be accessible to multiple departments within the organisation, from the network engineers to the customer service teams."


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