Sponsored By

Global Crossing Names CMO

Global Crossing names Anthony Christie chief marketing officer

November 18, 2003

2 Min Read

FLORHAM PARK, N.J. -- Global Crossing announced today the appointment of Anthony Christie as chief marketing officer. In this new role, Christie will lead the formation of a new marketing organization within Global Crossing that will bring product development, pricing, product management, strategic marketing and market development into a single group. As Global Crossing moves closer to its emergence from Chapter 11 and begins to increase customer acquisition activities, the new marketing organization will provide sales teams with optimum support to deliver a superior customer experience.

"Gearing up the company for growth is the next step for Global Crossing after emergence from Chapter 11," said John Legere, Global Crossing's chief executive officer. "Given Anthony's success in launching innovative offers and products during our restructuring as well as his background in all aspects of telecommunications, he is well suited to build a marketing organization supporting that goal."

The new marketing organization will marshal existing resources from all of Global Crossing's customer facing groups into a single point of contact, thereby streamlining the support offered to Global Crossing's sales teams and targeted customer sets.

"Our new marketing group represents further refinement of the customer-oriented culture that has helped us succeed in restructuring Global Crossing over the past 22 months," commented Christie. "I'm honored by the opportunity to lead this effort."

Anthony Christie joined Global Crossing as senior vice president for business integration and strategic planning in November 2001. In February 2002 he became senior vice president for offer and product management, with oversight of global product strategy development, deployment, profit and loss for all wholesale and retail products. He previously served as vice president for business development and strategic planning at Asia Global Crossing, and spent 16 years with various AT&T companies. Christie's roles at AT&T included serving as general manager and network vice president of AT&T Solutions; regional managing director for the consumer markets division of AT&T's Asia/Pacific International Operations Division; and various other positions related to product management, business and consumer marketing, carrier services and market development.

Christie has a B.S. in marketing with a concentration in computer science from Drexel University, an M.B.A. from the University of New Haven and an M.S. in management from M.I.T., where he was AT&T's Sloan Fellow.

Global Crossing Holdings Ltd.

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like