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GetJar Adds Cross-Platform App Analytics

Independent app store and carrier partner GetJar aims to help developers turn downloaders into active users

Sarah Thomas

April 20, 2010

2 Min Read
GetJar Adds Cross-Platform App Analytics

GetJar Networks Inc. , which holds the dubious honor of world's second-largest application store behind Apple Inc. (Nasdaq: AAPL), is doing something today that Apple can't: taking measurements across all open platforms. Specifically, it will analyze the conversion rate of mobile downloads to actual users across Android, BlackBerry, Flash, Java, Symbian, and Windows Mobile handsets.

GetJar's premise is that developers want mobile phone users to actually use their apps, not just download them. But, in order to make that transition, developers have to be able to differentiate between the two. GetJar has automated this process by setting up conversion tracking codes and analytics to analyze app performance, as well as break it down by phone, country, and network.

The end result, says Patrick Mork, GetJar's vice president of marketing, is developers can increase users, not just downloads.

"Initially we focused on distribution and discovery and getting extra visibility, but we realized that even once a consumer has downloaded an app, as a developer you are only halfway there," Mork said. "If they don't use it or [don't use it] as often as [developers] like, it's hard to monetize it."

The tricky part for developers is testing and tracking their apps across every phone they're available on, which for most is more than just the iPhone. As the largest independent app store, as well as one that's gaining traction as a partner for carriers, GetJar is touting its ability to track 25,000 different Web-capable mobile phones and, thus, every firmware variation and carrier partner -- which is something siloed stores can't do. (See GetJar: Can One App Store Please Everyone?)

GetJar hosts a few iPhone apps, but its conversion software won'’t run on the device due to Apple's third-party tracking policies. Mork said that is not a concern, as GetJar is focusing on serving the world of open operating systems. With more than 68,000 apps on its resume, he's confident it can continue to do so without the help of the software giant.

"We're really catering toward the rest of the market; the people who don't have iPhones, but want to have an applications kind of experience," Mork said. "You'd be amazed what you can do already on other handsets... We've grown to 900 million downloads so far without being involved in the iPhone."

— Sarah Reedy, Senior Reporter, Light Reading Mobile

About the Author(s)

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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