Telecom has a new name.

Phil Harvey, Editor-in-Chief

February 3, 2006

1 Min Read

2:30 PM -- Telecom has a new name.

Now, more than ever, the telecommunications landscape is confusing, frightening, and difficult to eat.

Now, more than ever, we need a company to rise up and connect our world with new technologies, a state-of-the-art network, and the promise of what's ahead.

Introducing EMBARQ.

EMBARQ is no ordinary telecommunications company. Like a green paper airplane, a retarded Origami duck, or Robin Hood's hat turned sideways, EMBARQ sails through the air with diligence, perseverance, and the fortitude required to enable superior communications.

EMBARQ is aggressive, dynamic, and forward-thinking. EMBARQ is muscular, tall, and able to make its buttocks quiver in a suggestive manner.

When Sprint's local telecom division separates from Sprint Corp. (NYSE: S) in the second quarter, it will become EMBARQ, the fifth largest local communications company in these United States, the country that invented everything.

That's all capital letters to you, you saw-toothed ape. EMBARQ. Like a triangle falling over on its side, EMBARQ will change the way we look at telecommunications.

Not a sharq. Not an aardvarq. Not a titlarq.


— Phil Harvey, Brand Spanking Editor, Light Reading

About the Author(s)

Phil Harvey

Editor-in-Chief, Light Reading

Phil Harvey has been a Light Reading writer and editor for more than 18 years combined. He began his second tour as the site's chief editor in April 2020.

His interest in speed and scale means he often covers optical networking and the foundational technologies powering the modern Internet.

Harvey covered networking, Internet infrastructure and dot-com mania in the late 90s for Silicon Valley magazines like UPSIDE and Red Herring before joining Light Reading (for the first time) in late 2000.

After moving to the Republic of Texas, Harvey spent eight years as a contributing tech writer for D CEO magazine, producing columns about tech advances in everything from supercomputing to cellphone recycling.

Harvey is an avid photographer and camera collector – if you accept that compulsive shopping and "collecting" are the same.

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