'Shoot Us, Please!'

NOON Mag subscribers asked to show some tough love

June 1, 2010

1 Min Read
'Shoot Us, Please!'

NOON -- The New York Times reports on a print-pub promotion whose time has come:

  • While people tend to read magazines, those who prefer to point a gun at them might pick up the July issue of Field & Stream.

    “Shoot this magazine!” the cover reads, and inside is a pull-out target that spells out “I (Heart) Guns.”

    “This is something you cannot do with an iPad,” Philip Bourjaily, the shotguns editor, said, then rethought that statement. “You can take it out and shoot it, but it’s prohibitively expensive.”

That may be. But it'd be a lot more satisfying.

And why doesn't Light Reading have a "shotguns editor"? Long overdue.

— Larry, Attack Monkey, Light Reading

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