While people tend to read magazines, those who prefer to point a gun at them might pick up the July issue of Field & Stream.

“Shoot this magazine!” the cover reads, and inside is a pull-out target that spells out “I (Heart) Guns.”

“This is something you cannot do with an iPad,” Philip Bourjaily, the shotguns editor, said, then rethought that statement. “You can take it out and shoot it, but it’s prohibitively expensive.”