BT Goes Yahoo for Broadband

Yahoo! and BT strike far-reaching broadband distribution agreement

February 13, 2003

2 Min Read

SUNNYVALE, Calif. and LONDON -- Yahoo! Inc. (Nasdaq:YHOO), the world's number one Internet destination and the UK's leading Internet brand(1), and BT, the leading broadband provider in the United Kingdom, have teamed up to give BT Broadband customers access to an exciting, new, personalised Internet experience. Yahoo! and BT will begin offering consumers a premium, personalised Internet package including a bundle of premium products and services within the coming weeks. The service, called Yahoo! UK Plus, will deliver Internet "essentials" to BT Broadband customers, and includes an award-winning junk email control feature, Instant Messaging service, and family features such as multiple email accounts, parental controls, digital photo storage, anti-virus software and firewall security. The companies also announced their intention to offer a more extensive premium Yahoo! experience for BT Broadband subscribers in the coming months. The new service will be specifically designed for the broadband household and builds upon Yahoo!'s highly successful DSL offering in the United States with SBC Communications. Yahoo! and BT believe that offering customers a built-for-broadband Internet experience will improve and enrich their interaction with the Internet and drive adoption of BT's broadband service. Yahoo! and BT have committed to a multi-million-pound, cross-platform marketing campaign to promote the Yahoo! offerings along with broadband services from BT. The companies will embark upon a co-marketing campaign which will comprise both on- and off-line advertising. It will encompass the promotion of the service on the special offers section of BT Broadband's re-designed homepage, a dedicated microsite, and extensive promotion across the Yahoo! network which reaches 42 percent of the Internet population in the UK(2). Pierre Danon, chief executive officer for BT Retail, said: "As broadband lies at the centre of our strategic development, it is extremely important for us to partner with leading Internet companies like Yahoo!." British Telecommunications plc (BT) Yahoo Inc.

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