Telefónica Uses Amdocs for Data Aggregation in Chile, Peru

Spanish giant chooses Amdocs data management services for an operational data store solution at its operations in Chile and Peru.

May 18, 2015

1 Min Read

ST. LOUIS -- Amdocs (Nasdaq:DOX), the leading provider of customer experience solutions, today announced that Telefonica, one of the world's leading service providers with 341 million customers across Latin America and Europe, has selected Amdocs data management services for an operational data store solution at its operations in Chile and Peru. Amdocs' data management services is one component of Amdocs' big data analytics offering that enables service providers to collect, store and gain actionable business insights from their volumes of data.

For Telefonica Chile and Telefonica Peru, Amdocs will implement an operational data store that aggregates data from multiple operational sources including charging, collections, ordering, customer management and enterprise product catalog. Using the communications-specific Amdocs Logical Data Model (aLDM) to map and correlate data into a 360-degree view of the customer, the data store gives Telefonica the ability to produce on-demand a range of analytic dashboards and prepackaged reports to drive faster and more informed decision-making.

The data store addresses the costly and complex challenge of mapping thousands of data tables in Telefonica's operational systems and creates a single data gateway for its enterprise data warehouse.

"This data store puts vital operational information at the fingertips of our operations in Chile and Peru so we can see, analyze and react to market conditions faster," said Phil Jordan, global chief information officer of Telefonica. "This project supports our current transformation initiative in Chile and Peru by providing a more detailed operational picture, allowing us to make changes more quickly to improve the customer experience. This is a key element of our strategy to differentiate Telefonica by enabling all customer interactions online and ensuring a world class omni-channel and digital customer experience."

Amdocs Ltd. (NYSE: DOX)

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