AEG Expands on Cisco

LAS VEGAS -- Cisco today announced that AEG Digital Media, the leading provider of complete webcast management and digital media services for live video-streaming events, has expanded its existing deployment of Cisco® technology to enable the delivery of live streaming video to any device over any Internet Protocol (IP) network. AEG Digital Media’s innovative use of Cisco’s digital media processing technology, a foundational part of the Cisco Videoscape™ portfolio, has helped AEG Digital Media fuel its business, and grow its applications and customer base.

AEG Digital Media had standardized on Cisco’s Spinnaker™ live streaming appliance, which enables the real-time delivery to PCs, Macintosh computers and mobile devices of such content as the annual Grammy Awards, FarmAid’s 25th Anniversary Benefit Concert, the FIFA World Cup Kickoff Concert, and the Amgen Tour of California. The Spinnaker solution, based on the company’s recent acquisition of Inlet Technologies, is used in streaming multimedia over managed and unmanaged networks, and adapts the quality of the video stream based on real-time network conditions. AEG Digital Media’s use of Cisco core networking infrastructure, powered by Cisco routers and switches, supports the video-streaming technology to deliver reliable and quality live video services.

“The advent of over-the-top digital broadcast TV combined with online content, social media and mobile communications is fueling a tremendous market growth opportunity for innovative media content providers and service providers,” said Suraj Shetty, vice president of Cisco’s Service Provider Business Group. “By 2013, we estimate video will represent more than 90 percent of all consumer Internet traffic. AEG Digital Media is an outstanding example of a video-content enabler seizing this opportunity by taking advantage of the capabilities of Cisco’s portfolio to deliver compelling video experiences to consumers, including those on the latest mobile platforms like the iPhone, iPad, and Android devices.”

Cisco Systems Inc. (Nasdaq: CSCO)