Reliance Jio, India's newest telco, is planning to launch a slew of new products over the coming months. The company, which launched commercial services as recently as September, claims to have signed up around 16 million subscribers already. Many have obviously been drawn to the company's generous offers of free voice for life and free data services until the end of this year.
But Reliance Jio doesn't want to be known as just another telecom service provider. It regards itself as an enabler of what it calls "digital life." And the company is showcasing some of its forthcoming "digital life" products at its Jio Experience Center in Mumbai.
Light Reading was recently invited to visit this center and get a preview of what's in store. Highlights include:
None of these services are currently available in the country and all could help RJio to attract more customers from rival networks. But the operator might need to focus on redesigning its network strategy first. Soaring subscriber growth appears to have put pressure on existing resources, with some customers experiencing very slow data connections. Indeed, according to recent data from the Telecom Regulatory Authority of India (TRAI) , RJio has one of the lowest 4G speeds in the country. And the pace of customer growth has slowed dramatically. The "digital life" offerings cannot come soon enough. (See RJio's 'Free' Strategy: Success or Failure?.)
— Gagandeep Kaur, contributing editor, special to Light Reading