& cplSiteName &

Canoe: VoD Ad Impressions Row Past 6.2B in Q3

Light Reading
News Wire Feed
Light Reading
10/26/2018
50%
50%

NEW YORK -- Canoe, an advertising technology company providing dynamic ad insertion (DAI) software and services to national TV programming networks announced it serviced ads resulting in over 6.2 billion impressions into TV programming available on its cable operators’ video on demand (VOD) platforms, including set-top-box, IP, and mobile in Q3 2018.

Canoe's VOD DAI service is currently enabled across the managed VOD services of cable operators, Charter, Comcast, and Cox, totaling over 36 million cable households nationwide representing the top 150 DMAs. Canoe stewards thousands of ad and promotional campaigns each quarter on behalf of over 100 national television networks, including A&E, ABC, AMC, CBS, CMT, CW, Discovery, Fox, Hallmark, Hip Hop, HGTV, Kabillion, Kid Genius, MTV, MGM, Music Choice, NBC, Sony, Starz, TNT, TVOne, and Univision.

Canoe also reported that Ad Frequency remained minimal with consumers seeing the same campaign ad once in a single episode at 72%, while Ad Loads remained at an average of less than 4 ads per mid-roll pod.

In addition, Canoe reported that the percent of ad impressions generated from traditional QAM set-to-boxes to be 75%, and from other devices at 25%. Other devices include IP set-top-boxes, tablets, laptops, and mobile phones that utilize an operator’s service such as Xfinity Stream, Spectrum TV, and Cox Contour to view VOD content and ads.

Canoe Ventures LLC

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
Flash Poll
Upcoming Live Events
April 8, 2019, Las Vegas, Nevada
May 6, 2019, Denver, Colorado
May 6-8, 2019, Denver, Colorado
September 17-19, 2019, Dallas, Texas
October 1, 2019, New Orleans, Louisiana
October 2-22, 2019, Los Angeles, CA
October 10, 2019, New York, New York
November 5, 2019, London, England
November 7, 2019, London, UK
December 3-5, 2019, Vienna, Austria
December 3, 2019, New York, New York
All Upcoming Live Events
Partner Perspectives - content from our sponsors
Huawei Shows 5G in Action at MWC
By Ken Wieland, for Huawei
Huawei Heats Up Microwave for 5G Backhaul
By Ken Wieland, for Huawei
Huawei Services Bring the Best 5G Into Reality
By Steven Wu, President of Consulting & Service Solution Sales Dept., Carrier BG, Huawei
All Partner Perspectives