Verizon Re-ups Mobile Deal With NFL

Verizon Wireless has resigned its agreement with the National Football League (NFL), giving its customers mobile access to live, streaming games and behind-the-scenes highlights for at least a few more years. Through the partnership,Verizon offers its FiOS customers access to the NFL RedZone linear channel on FiOS for $50 annually along with access to an updated version of its popular NFL mobile app that includes coverage of the league and live games streamed for $5 per month. The four-year partnership between the two was set to expire next year, but the "multi-year" extension will see it continue. News of the contract extension comes as Sports Business Journal reporter Daniel Kaplan says the NFL is planning to make its mobile RedZonechannel free to all season ticket holders, a move that would've surely hurt Verizon's exclusive access. The Wall Street Journal suggests the NFL still might do so, but the app will lack some of the features Verizon customers can access during the next four years. In its release announcing its partnership with Verizon, the NFL said the carrier will continue to offer exclusive mobile access to Thursday, Sunday and Monday night football game coverage, NFL Network and NFL RedZone. Verizon is planning to update this NFL Mobile app this year, and, beginning with the 2014 season, will expand to include access to all live CBS and Fox Sunday afternoon games within a subscriber's home market and postseason playoff games, including the Super Bowl. Why this matters
Attendance at NFL games has been hurting as many fans opt to enjoy games in front of their HDTVs in their living room, so it would be understandable if the league opts to give people more reason to hang on to their season passes. However, Verizon is keen to hold on to this partnership, which it took over from Sprint in 2010. It was reportedly worth US$720 million when it was first announced, but now the deal price has climbed to $1 billion. NFL Mobile has been one of Verizon's most successful apps ever, not to mention one of the few branded apps it sells. The pair did not say whether games could be streamed over Verizon's LTE network. If so, the popular live events will be a real test of its new 4G network. For more
— Sarah Reedy, Senior Editor,Light Reading

kaop 6/10/2013 | 7:17:52 AM
re: Verizon Re-ups Mobile Deal With NFL Sprint's Samsung Moment was slated to become the first mobile TV phone. http://www.sprintusers.com/sam...

I believe the idea failed to take off after an unsuccessful limited trial market.
kaop 6/10/2013 | 7:09:55 AM
re: Verizon Re-ups Mobile Deal With NFL The other major sport leagues are already in exclusive partnerships with wireless carriers: Verizon is also in partnerships with NHL, AT&T with NCAA, Sprint with NBA/NASCAR, and T-Mobile with MLB.
Angela 6/9/2013 | 4:10:02 PM
re: Verizon Re-ups Mobile Deal With NFL I think a TV tuner would be great for people like me. I am a fan of another NFL team that is not in my home market, so unless the game I want to watch just HAPPENS to be on the days they allow you to watch then I never get to see it. The app is useless to me, although I still pay for it and have since it's conception. I want to see the action, not get a RedZone page with all the games scores.
mt330404 6/6/2013 | 4:22:55 PM
re: Verizon Re-ups Mobile Deal With NFL Interesting news.. I wonder why the NFL is taking the lead on this- purely because they were able to land a deal first, or..? Also wondering if Verizon's competitors will be trying to woo the NBA, NHL, MLB, etc. for exclusive mobile access as well. Which also leads me to another sort of absurd question-- has any device maker ever considered putting a digital TV tuner in a smartphone, to pick up over-the-air broadcasts? I know that's not favorable to SPs but still. Is the tech just not 'there' yet? Forgive my ignorance on the deep technical aspects of this speculation!
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