Telefónica to Deploy HP's CEM Software

PALO ALTO, Calif. -- HP today announced that Telefónica S.A., the world’s third-largest communications service provider (CSP), is using HP technology to improve the mobile broadband experience of its customers worldwide.

Telefónica is using HP Customer Experience Assurance (CEA)—a comprehensive network-analysis and customer-experience monitoring solution developed by HP and specialized software developer Zhilabs—to improve the total customer experience, thereby increasing loyalty, reducing “churn” (customer defection) and lowering the costs associated with customer care.

Telefónica will deploy HP CEA progressively in all its properties across the Americas and Europe.

HP Inc. (NYSE: HPQ)