Tele2 Plans Euro Marketing Push

STOCKHOLM -- Tele2 AB, (``Tele2'') (Stockholmsborsen: TEL2A and TEL2B) the leading alternative pan-European telecommunications company, today provided further detail on the company's guidance in the Q1 2005 report, regarding the marketing investments related to Tele2's ADSL operations in France and the launch of mobile services there, as well as on the launches in Croatia and Turkey. The investments related to these areas will, in total, amount to approximately MEUR 100 for the current year.

Tele2 sees a great opportunity for its ADSL operations in France following the agreement with Neuf Telecom, as described in the Q1 2005 report, and consequently it is the company's intention to step up its marketing efforts in this area. This, in combination with the upcoming launch of mobile services in France, which will further enhance cross selling potential, means that France will account for the larger part of this marketing investment.

Lars-Johan Jarnheimer, CEO of Tele2 said: "These investments, in new markets and in products which improve cross selling, demonstrate our commitment to secure the company's long term profitable growth. The underlying profitability of Tele2 is stable and churn reduction continues to be a priority across the business. With expanded ADSL activities, in combination with the launch of mobile services to our large customer base in France, we will increase cross selling which reduces churn."

Tele2 AB