China smartphone sales fall 7% YoY in first 6 weeks of 2024 – Counterpoint Research

BEIJING, BOSTON, BUENOS AIRES, FORT COLLINS, HONG KONG, LONDON, NEW DELHI, SEOUL – China's overall smartphone unit sales declined 7% YoY in the first six weeks of 2024, with key vendors like Apple, OPPO and vivo seeing double-digit declines, according to Counterpoint Research's latest China Smartphone Weekly Sell-through Tracker.

At the same time, it may be noted that the first six weeks of 2023 saw abnormally high numbers with significant unit sales being deferred from December 2022 due to production issues, magnifying the negative YoY comparison.

Huawei continued to attract and satisfy strong demand for its Mate 60 series, one of the only bright spots to the start of the year.

Overall growth is likely to remain in the red during Q1 2024 on muted spending and a few new product launches.

Read the full press release here.

Counterpoint Research