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Australia's smartphone shipments continued to decline at 9.3% YoY in 3Q23 – IDC

This marks its 4th consecutive quarter of YoY declines. #pressrelease

December 11, 2023

1 Min Read

SYDNEY – According to International Data Corporation's (IDC) Worldwide Quarterly Mobile Phone Tracker, Australia's smartphone market declined by 9.3% year-on-year (YoY) in 3Q23, shipping 1.81 million units, marking its 4th consecutive quarter of YoY declines. The end-of-financial-year sales provided a slight uplift in July, but consumer demand remained muted due to economic instability.

The average selling price (ASP) increased by 5.1% YoY in 3Q23, reaching US$813. Smartphones priced above US$1000 sustained growth, driven by the recent releases of the Samsung Galaxy Z5 series and Apple iPhone 15 series. New models were launched in the low- to mid-price brands by OPPO and Lenovo in 3Q23 which sold well through the open channels and in the prepaid market. The position of the Top 5 vendors remained relatively unchanged, although HMD and Lenovo switched places again, similar to what happened last quarter.

Read the full press release here.
IDC

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