As providers of television, broadband, entertainment and other consumer-facing content, this group is particularly active on social media. As a whole, they tended to favor Facebook more than their peers, but agreed that LinkedIn Corp. was most valuable for its business utility.
Light Reading's 2012 Social Media Report is available for registered users, but the cable responses are broken out in the charts that follow with no site registration required.
Click the image below to begin a slideshow of the cable results, and navigate using the buttons above each image:
- Slideshow: Service Providers & Social Media
- LR Presents 2012 Social Networking Survey Results
- Smooth Social Operators
- Mobile Ads Rack Up Cash, Social Status
- Socializing CRM
— Sarah Reedy, Senior Reporter, Light Reading Mobile