Efftel, Backbone Intro CRM System

STOCKHOLM -- Efftel and Backbone jointly launch an integrated IPtelephonyand customer relationship management system (CRM) solution for smalland medium enterprises. All Backbone’s customers can as of July 1 call theircustomers via Efftel simply by a mouse click in the CRM system.

Up to now, this advanced functionality was practically available only for the very largestcorporations. This since the integration between IT systems and traditional telephonysystems or mobile telephony tends to be both very complex and expensive. Thanks toEfftel’s flexible voice over IP technology and Backbone’s web-based systems thedevelopment of the integration was done very quickly and at a low cost.

"Our long term co-operation with Backbone enables anyone to call their business contactsdirectly from a web interface e.g., in their CRM system. And this is just the beginning…", says Efftel CEO Håkan Lund.

"When our Internet based CRM technology is integrated with Efftel’s telephony services, allour and Efftel’s customers a platform that perfectly supports the business processes of the21st century. Web based services such as Backbone | CRM in practice makes the usersindependent of physical offices, hardware and now also of separate telephony cables. Theonly thing you need is a web browser" says Backbone CTO Hans Fast.

Efftel AB