Maltacom Rebrands

VALLETA, Malta -- Maltacom Group, Malta’s leading telecommunications provider, has been renamed GO. The change to one brand reflects GO’s position as Malta’s sole quadruple-play organisation covering fixed voice, mobile, broadband Internet and digital television.

GO came to life replacing the brands and respective logos of Maltacom, Maltanet, Multiplus and go mobile. With GO being the new brand, the company announced three brand descriptors – GO Plus, GO Business and GO Mobile.

GO Plus covers services provided to residential customers at their homes, and encompasses the fixed line business (talk), broadband Internet (surf) as well as digital television (watch).

GO Business addresses business customers. In addition to fixed voice, broadband and television, GO Business covers also co-location and hosting services. GO Business provides complete and personalised solutions for the requirements of businesses, both small and medium sized as well as large enterprises and corporations.

GO Mobile encompasses the mobile communications for both residential and business customers.

When addressing the official launch of the new brand, GO Chairman Sonny Portelli said the brand is based on the notion of delivery, that is, the ability to fulfil promises. In fact, GO’s tagline is ‘MADE FOR YOU’.

"We want to deliver to our customers the kind of services and products that can make a real difference to their daily lives. We want to deliver on time and according to the customers’ needs," Mr Portelli said.

Based on this brand positioning are the values that the GO brand stands for, namely: Simple, Creative, Brilliant and Honest.

Speaking about the brand’s look and feel, GO's Chief Executive Officer David Kay said: "GO is fresh, dynamic and contemporary. The choice of white as the base colour helps to highlight the predominance of the orange palette of the GO brand. This combination of white and orange stands out in the market."

Apart from the launch of the new brand, Mr Kay announced also a number of key deliverables related to GO. The first was the opening of the GO flagship store in Psaila Street, Birkirkara on 13 June. This outlet will be selling GO’s quad-play offerings, and will be accepting payment of all bills. The Birkirkara outlet will reflect the new look and feel of the brand.

In addition, GO Plus and GO Business customers will have access to a single 24x7 Single Customer Care number - 8007 2121. GO Mobile’s 146 and 79 222 146 will remain operative.

Later on today, GO will be launching its new portal www.go.com.mt, which brings together all its services into one practical and easy-to-use website. Moreover, in the coming weeks, under the new brand, GO will be announcing new bundled packages and offers.

The new brand will mean also new content in the digital TV platform as well as improved nationwide coverage. GO Mobile’s 3.5G (HSDPA) network will continue to lead the market in terms of coverage and speeds, and in the coming weeks, GO mobile will be issuing a number of commercial packages for this technology.

Mr Portelli said: "This is an important milestone in this company’s history. Since being privatised last year, a number of changes have taken place to ensure that our organisation places the customer at the centre of all our operations. The rebranding into GO will ensure that we can communicate in a more effective way, now that we are a quad-play organisation."

Maltacom plc